Wripnwrap

Here, you can write a brief introduction to your page. This engages your visitors and answers questions they may have about you.

Generative art

The gift that keeps on giving. And giving.

Challenge

Design an agency Christmas greeting card that shows the agency’s appreciation for clients & partners, the DigitasLBI way.

Approach

Based on the hypothesis that, just like us, our clients & partners would have a lot on their plate before the holidays. We found an opportunity to help lighten the load by focusing on the last item on the Christmas to-do list, buying the wrapping paper.

Solution

By combining creative, design and tech we created a service that generated wrapping paper designs for all kinds of preferences. All they had to do was rip the page, pick preferred design, print and wrap their gifts.

design

To make sure our users could generate artwork, even on the go. We designed a responsive, clean and simple UI that wouldn't conflict with the randomized background.